What We Track

Two Measurement Systems, One Clear Picture

Your Recommended Agent Score measures the strength of your online presence. Your AI Recommendation Performance measures whether AI systems actually name you when someone asks for an agent in your market.

The five presence categories

Foundation

How clearly and consistently you are represented online.

  • Website clarity and agent identity
  • Google Business Profile completeness
  • Zillow and Realtor.com profile strength
  • Consistent name, market, and brokerage across sources

Authority

Whether credible third-party sources reinforce your identity.

  • Directory and referral-network profiles
  • Third-party mentions and citations
  • Brokerage and association listings
  • Press or local coverage

Relevance

Whether you are connected to specific markets and scenarios.

  • Neighborhood and market-level content
  • Relocation and buyer/seller scenario coverage
  • Specialty positioning
  • Ideal-client language

Proof

Evidence that supports your claims and experience.

  • Review volume, recency, and detail
  • Published case studies and results
  • Testimonials with context
  • Transaction and experience signals

Media

Supporting visibility through content and media.

  • Video and listing media presence
  • Social profile completeness
  • Recent publishing activity
  • Photography and branding quality

Ten AI searches, five question types

We run unbranded searches, the kind a real buyer or seller would type, and record whether you were recommended, where you ranked, and who was recommended instead.

Broad DiscoveryGeneral RecommendationSeller VisibilityBuyer VisibilityRelocation + Local Expertise
ChatGPT

Sampled monthly at consistent intervals.

Gemini

Sampled monthly at consistent intervals.

AI recommendations can change over time based on updates to your online presence, competitor activity, new information published online, and changes to AI search systems. Rankings and recommendations are not guaranteed.